FIR 184: An Incomprehensible Disaster


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


Click here to view on the original site: Original Post




The June 2019 edition of “The Hobson and Holtz Report,” aka FIR 184, features Neville Hobson and Shel Holtz talking about these stories:
  • Boeing’s Max 737 crisis is a textbook case of ignoring standards of crisis communication
  • Mary Meeker’s annual Internet Trends report has a lot of meat for communicators
  • Privacy policies are an incomprehensible disaster
  • North Face and its ad agency thought it was clever gaming Wikipedia. Now they’re sorry.
  • A privacy issue with precise-location tagging led Twitter to remove the feature despite some noble uses for it.
  • Is voice overhyped…even as an Alexa Skill takes home a big prize at Cannes Lions?
  • Dan York’s Tech Report from WordCamp Europe 2019
Special thanks to Jay Moonah for the opening and closing music. Links from This Week’s Episode

SDF Podcast 28: Summertime Special


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


Click here to view on the original site: Original Post




Turkeys
Show notes by Sam Knowles. In England’s distant past, long before the spread of wealth and the explosive growth of the middle classes, holidays were a rarity. Overseas holidays were unheard of, except for those gilded few who’d grown fat on the Empire and took a ‘grand tour’ of Europe for months at a time, or else went off to add new lands to said Empire. The closest most workers got to any kind of holiday was being taken in a charabanc to the nearest seaside resort, where enforced fun would be had on piers stretching out into coastal waters. One of the highlights of such a visit would be an end-of-the-pier show, where metropolitan idols would perform song-and-dance, music hall routines for the masses. The shows were often billed as Summertime Specials. In the world of the Small Data Forum podcast, this latest episode – 28 already –
Tell the truth
The price to pay
Sam Knowles
Continue reading "SDF Podcast 28: Summertime Special"

FIR 183: Let’s get personal


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


Click here to view on the original site: Original Post




The May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories:
  • A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent.
  • GDPR is one year old. Has it succeeded in protecting Europeans’ privacy?
  • PR professionals are relegating earned media to the dustbin.
  • Arabic podcasts are on the rise, embracing a long tradition of oral storytelling.
  • More CEOs were terminated in 2018 over ethical lapses than financial performance.
  • The Wall Street Journal is limiting comments to paying subscribers, and it’s working.
  • Dan York reports on a new podcast report from Andreesen-Horowitz and looks at two podcast announcements from Spotify.
Special thanks to Jay Moonah for the opening and closing music.

Listen Now

Continue reading "FIR 183: Let’s get personal"

FIR 183: Let’s get personal


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


Click here to view on the original site: Original Post




The May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories:
  • A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent.
  • GDPR is one year old. Has it succeeded in protecting Europeans’ privacy?
  • PR professionals are relegating earned media to the dustbin.
  • Arabic podcasts are on the rise, embracing a long tradition of oral storytelling.
  • More CEOs were terminated in 2018 over ethical lapses than financial performance.
  • The Wall Street Journal is limiting comments to paying subscribers, and it’s working.
  • Dan York reports on a new podcast report from Andreesen-Horowitz and looks at two podcast announcements from Spotify.
Special thanks to Jay Moonah for the opening and closing music.

Listen Now

Continue reading "FIR 183: Let’s get personal"

FIR 182: Hot Bee Action


This post is by from Neville Hobson


Click here to view on the original site: Original Post




Beesexual
The April 2019 episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics:
  • How China is shaping the future of shopping — it’s online, social, and highly appealing to Gen Z
  • Media coverage of local news is evaporating. Should business pick up the slack?
  • Customer reviews are the new content marketing, says Jay Baer
  • Movements mean more than brand purpose. Just look at Pornhub’s new movement to save the bees.
  • The UK government has added 12,000 pieces of information to Google Assistant and Amazon’s Alexa
  • When you think of Augmented Reality, do you think of audio? You should.
  • Dan York reports on MindNode 6, WordPress 5.2, Pocket, Minnesota’s “Right to Repair” legislation, and Mozilla’s move away from IRC.
Special thanks to Jay Moonah for the opening and closing music.
FIR 182

Listen Now

(Or download the MP3 file.)
Continue reading "FIR 182: Hot Bee Action"

SDF Podcast 27: When April Fool’s meets Groundhog Day


This post is by from Neville Hobson


Click here to view on the original site: Original Post




Brexit
So this is the episode when the three stooges of the SmallDataForum were meant to reflect wistfully on what was Great Britain exiting Greater Europe. The irony of recording this on April Fool’s Day wasn’t lost on us. Brexit Fool’s day is every day, these days. Our resident classicist Sam even managed to squeeze in Juvenal’s Satire VI, and even though the reference was in regard to another April Fool’s – Facebook regulation, haha – Quis Custodiet Ipsos Custodes might just as well mean “who regulates the regulators?” Ah – wouldn’t that be The Great British Electorate? Well, they have spoken, just over 1,000 days ago. And what they said, means what it means. Fool’s Day and any other day. After our recording, the Prime Minister finally reached out to the Leader of Her Majesty’s Opposition to figure out how to move forward. Or sideways. Or move at
Infinity
Cybersecurity
Thomas Stoeckle
Continue reading "SDF Podcast 27: When April Fool’s meets Groundhog Day"

FIR 181: Some decisions to consider about social media


This post is by from Neville Hobson


Click here to view on the original site: Original Post




With this episode of The Hobson and Holtz Report, FIR 181, Neville Hobson and Shel Holtz embark on a renewed journey every month with conversation at the intersection of business, communication and technology, just as when they first started out in January 2005. In this episode for March 2019, H&H discuss these stories:
  • Print is still a viable communication tool; Raspberry Pi is distributing multiple print magazines
  • Pandora is the first streaming service to introduce a sonic logo
  • In the aftermath of the terrorist attack in New Zealand, we find ourselves at a fork in the social media road
  • The nature of a news story determines the trajectory of its lifespan
  • Gartner expects AI to assume 80% of all project management tasks by 2030
  • Companies are now mining your voice to learn more about you for purposes both noble and nefarious
  • Facebook just won’t change even though the
    Continue reading "FIR 181: Some decisions to consider about social media"

Technology Makes Us Lazy Communicators


This post is by Guest Contributor from Shonali Burke Consulting


Click here to view on the original site: Original Post




technologyGuest Post by Matt LaCasse When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point.
There are as many different angles to take on that topic as there are grains of sand on the beach.
In this post from last May by John Friedman, he wrote about a job where he traveled across North America to discover a company had lost the plot of what it was doing. I won’t spoil the story or post for you, but suffice it to say that the company had lost focus of what it was they were in the business of actually doing. That speaks very strongly to me at this point in my life right now as I’m taking on
Matt LaCasse
Continue reading "Technology Makes Us Lazy Communicators"

The fork in the road for social media and our society


This post is by from Neville Hobson


Click here to view on the original site: Original Post




Christchurch social media
The horror from Christchurch, New Zealand, that exploded across newspaper pages and television, computer and smartphone screens this weekend captured imaginations in ways that no one could possibly have imagined beforehand. The fact that one individual armed with a semi-automatic rifle could visit such an outrage upon people worshipping in a place of religion isn’t the worst of it, awful and distressing though this event is with at least 50 people shot dead and scores wounded, some in critical condition. After all, we’re used to seeing and hearing about such mass shootings in America all the time. And it’s not because it happened in a country like New Zealand, a place many call a paradise on Earth. A place of rich beauty and a largely unspoiled natural environment. A place many of us in the UK see as made up of kinfolk, people with historic links to us, today
Facebook video
Mass murder for the Internet
Continue reading "The fork in the road for social media and our society"

Communication at the Speed of Technology


This post is by Guest Contributor from Shonali Burke Consulting


Click here to view on the original site: Original Post




technologyGuest Post by Gloria Bell Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. (Sorry! Maybe next time!) What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate. In less than 30 years, we went from two basic options – slow (mail) or faster (telephone) to a multitude of methods to get a message from one place to another, literally at the speed of technology. Recently, I had a discussion with a young person that made me stop and think about the ways communication has changed and whether or not these changes are always good. This young person had slid on some ice and hit a parked car. Fortunately
gloria bell
Continue reading "Communication at the Speed of Technology"

SDF Podcast 26: To regulate, or not to regulate, that is the question…


This post is by from Neville Hobson


Click here to view on the original site: Original Post




“We can have democracy in this country or we can have great wealth concentrated in the hands of a few, but we cannot have both.“ So the famous US Supreme Court Justice and ‘crusader for social justice’ and breaker-upper of Gilded Age monopolies, Louis D. Brandeis is said to have said, perhaps sometime in the early 1930s. Today, perhaps the best-known neo-Brandeisian anti-trust advocate is Tim Wu, Columbia law professor, ‘father of net neutrality’ and author of a series of books likening today’s commercial excesses – in particular in the digital space – to the ‘Gilded Age’ of the late 19th and early 20thcenturies. Of course, it is not really an either-or debate. It’s a complex and convoluted, tangled web of interests and angles, and any claimant of simple solutions has likely got a degree from snake oil university. Neville discusses an article in The
GDPR
Facebook
Shoshana Zuboff’s thesis of surveillance capitalism
Led by Donkeys
Thomas Stoeckle
Continue reading "SDF Podcast 26: To regulate, or not to regulate, that is the question…"

FIR 176: Our 1,000th episode is hefty but good


This post is by from Neville Hobson


Click here to view on the original site: Original Post




FIR 1000
The February 2019 edition of the Hobson and Holtz Report podcast, aka FIR episode 176, is a show that marks a big milestone for Shel and I. It’s the 1,000th episode* of a podcast that we began in January 2005. In addition to recollections of times past and comments from listeners from throughout FIR’s 14-plus-year history, plus special news from Shel about continuity plans, we report on these stories in this episode: Special thanks to Jay Moonah for the
Continue reading "FIR 176: Our 1,000th episode is hefty but good"

A shout-out to Samsung for great customer service


This post is by from Neville Hobson


Click here to view on the original site: Original Post




Galaxy S8 photo from Mozfest 2018
I’m a big fan of Samsung‘s products especially their Galaxy series of smartphones. My first Samsung smartphone was a Galaxy S3 in 2012. That was followed by an S4 and then an S6. I’m now on a Galaxy S8. The next one might be an S10 as it looks like I’m an even-number kind of Galaxy user, if I go for another Samsung model again. Which, by the way, is not a guarantee with the likes of Huawei and other emerging manufacturers offering leading-edge tech and compelling user experiences often at far less cost than premium brands like Samsung (and Apple). I bought my S8 new in April 2018 – a year after its launch – from a reseller on the UK Amazon Marketplace. It was a great deal: almost half the list price for a new phone that was factory-unlocked to work on any network in Europe. And
s8description
Galaxy S8 Italian translate
Continue reading "A shout-out to Samsung for great customer service"

For Immediate Release 172: The double-edged sword of a Facebook meme


This post is by from Neville Hobson


Click here to view on the original site: Original Post




Suspicion about the consequences and outcomes of the #10YearChallenge meme on Facebook kicked off discussion in the January episode of “The Hobson & Holtz Report”, aka FIR podcast episode 172. Is it just a harmless meme? Or is it a surveillance nightmare? Shel and Neville weight in. Here’s the line-up of all the topics that caught our attention and prompted lively conversation in this episode:
  • Lost trust in Facebook led to wariness about a user-generated meme.
  • Adobe is bringing part of “Minority Report” to life.
  • The Internet of Things was everywhere at CES.
  • A picture of an egg is the most viewed Instagram post ever. What does that bode for influencer marketing?
  • Picture what Google will look like if the EU implements Article 11 of the Copyright Directive.
  • Brands are weighing in on the U.S. government shutdown.
  • Dan York reports on the web’s growing complexity, Jeff Jarvis’s Facebook screed,
    FIR 172
    Continue reading "For Immediate Release 172: The double-edged sword of a Facebook meme"

For Immediate Release 168: The Facebook dilemma


This post is by from Neville Hobson


Click here to view on the original site: Original Post




Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include…
  • The passing of PR fixture Jack O’Dwyer
  • Marketers are turning their attention to messaging apps
  • Not everyone is free to leave Facebook, even if they want to
  • The death of keywords (or is it?) as audiences become key to targeting in search
  • Rising Instagram stars post fake sponsored posts to get brands’ attention
  • What we learned about GDPR in 2018
  • Research reveals how journalists can rebuild trust in media; could it work in business?
  • Dan York reports on the Quora data breach, rural connectivity, free (for now) LinkedIn Learning courses, more on Facebook’s woes, Slack banning users with links to Iran, and a new podcast all-in-one mixing desk.
Special thanks to Jay Moonah for the opening and closing music. Links from this month’s episode:

SDF Podcast 24: Reading the runes for 2019


This post is by from Neville Hobson


Click here to view on the original site: Original Post




The SmallDataForum celebrated its third Christmas with a highly calorific and somewhat alcoholic Italian lunch, followed by post-prandial musings about high- and low-lights of 2018, and some crystal ball gazing for 2019. Our regular followers / listeners – or just about anybody with any interest in tech and communication – won’t be surprised by a list being topped by Facebook, and then some more Facebook. Followed by GDPR and other regulatory activities, mainly by the EU. And of course we also touched on the topic that’s been with us from episode one, when it was called Brexit. These days, Brexitexit is beginning to sound more fitting. In his analysis of FB’s / MZ’s predicament, Sam combined review and preview. He sees FB’s annus horribilis as the beginning of the end for the meaningful global connector. At the time of the 2019 SDF Christmas lunch, he expects FB’s chief apologist to
Thomas Stoeckle
Continue reading "SDF Podcast 24: Reading the runes for 2019"

Social Web Update 10.12.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-12-05 at 2.12.22 PM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0a75de352f5339d21f6000/1544189411838/Screen+Shot+2018-12-05+at+2.12.22+PM.png" data-image-dimensions="643x361" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5c0a75de352f5339d21f6000" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0a75de352f5339d21f6000/1544189411838/Screen+Shot+2018-12-05+at+2.12.22+PM.png?format=1000w" />

Love the Numbers

Hootsuite’s Social Media Trends 2019 points to the “storifying” of social as one of the trends to watch in the coming year as people look for more personalized experiences than on the standard social platform and messaging news feeds. So far, WhatsApp is the ‘stories’ winner, but Instagram isn’t far behind.

***********************************

Tumblr

The big news last week was Tumblr’s announcement it will no longer allow “adult content, including explicit sexual content and nudity (with some exceptions)”, in the interest it says of being “a safe place for creative expression, self-discovery, and a deep sense of community.” When it comes to child pornography of course this makes sense. But some have pointed out that its sexual content had Continue reading "Social Web Update 10.12.18"

Welcome to the Gutenberg Editor


This post is by from Neville Hobson


Click here to view on the original site: Original Post




Of Mountains & Printing Presses

A new version of WordPress is expected to land during the next few weeks  – perhaps even as soon as December 6 – if development plans proceed smoothly. I’ve been a WordPress user since version 1.5 over a decade ago, and I’m excited about 5 mostly because of Gutenberg, the brand new post and page editor that aims ultimately to replace the traditional classic editor that’s been part of WordPress since its beginnings. This new version 5.0 release of the popular content management system also brings a wide range of improved functionality and new features. I’ve been kicking the tyres a bit with Gutenberg and have found it extremely intuitive, easy to use and definitely the way forward for creating content-to-publish in the WordPress platform itself. What better way to illustrate what it can do that’s different than by writing this
Beautiful landscape
Accessibility is important — don’t forget image alt attribute
?
Continue reading "Welcome to the Gutenberg Editor"

Social Web Update 26.11.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-11-21 at 6.52.40 AM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bf547281ae6cf01e1820961/1542801198331/Screen+Shot+2018-11-21+at+6.52.40+AM.png" data-image-dimensions="838x292" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5bf547281ae6cf01e1820961" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bf547281ae6cf01e1820961/1542801198331/Screen+Shot+2018-11-21+at+6.52.40+AM.png?format=1000w" />

Love the Numbers

A poll conducted by SurveyMonkey for "Axios on HBO” concludes that U.S. adults still prefer to communicate in person rather than in digital formats. Maybe that’s what they say when asked. But reported preference and actual behavior are two different matters. And a preference for in-person communication doesn’t mean a choice favoring human interaction . Just take a look at people traveling on transit or walking down the street and notice how many even look up from their smartphones at the world around them.

***********************************

Facebook

Facebook appears to have added a “tool that prompts users to comment on live video using algorithmically-generated text or emoji. The text, similar to that used in Google’s Gmail, attempts to Continue reading "Social Web Update 26.11.18"

SDF Podcast 23: Pretty crazy ideas about the Facebook


This post is by from Neville Hobson


Click here to view on the original site: Original Post




Facebook “The ever-present function of propaganda in modern life is in large measure attributable to the social disorganization which has been precipitated by the rapid advent of technological changes.” This is not the latest comment on the perpetual missteps, mishaps and misuse of Facebook, but a quote from Harold D. Lasswell, eminent media scholar and creator of the eponymous and never-aging model and formula to determine media effects: who says what to whom in which channel with what effect? Who said what to whom, and subsequent effects – that was also the theme of a multi-thousand-word investigative piece on Facebook and its executive team in the New York Times on 15th November. By now, I’m sure anybody with even the remotest interest in the SmallDataForum canon of themes will be familiar with the story and the fall-out: basically, Facebook got burned by burning all sorts of lobbying,
Ruins
Thumbs down
Screwed up
Thomas Stoeckle
Continue reading "SDF Podcast 23: Pretty crazy ideas about the Facebook"