Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. Enjoy! Guest Post by Danielle Heiny
The sky’s the limit when it comes to creativity in the travel and tourism industry!
Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing.
JD Lasica is an author, entrepreneur, public speaker and new media pioneer. He’s also the founder of Cruiseable, a startup out to bring innovation to the cruise industry, SocialBrite, Inside Social Media, and Best of Indie.
Cait DeBaun leads communications for Project Time Off, a travel industry initiative to motivate Americans to take vacation and see the country.
I have the distinct pleasure of being chairman of the Institute for Public Relations and a member of the Arthur W. Page Society.
This past week each organization convened in Manhattan for the IPR board meeting and Page Spring Conference, respectively.
The issue of the day (or week) was the purpose of purpose. Organizational purpose, that is.
I participated in three different purpose brainstorming sessions that included the best and brightest from the worlds of corporate America, academia and the agency world.
The bottom line is that purpose is still very much a work in progress.
For example, it is still seen by some Wall Street-focused CEO’s as non mission-critical (one participant referred to that baffling phenomenon as “the CEO blind spot”).
Others noted that purpose is still being confused by some CCO’s, CMO’s and CHRO’s with the corporate mission.
Most of the IPR/Page members “get” purpose. It’s intended to
So this is the episode when the three stooges of the SmallDataForum were meant to reflect wistfully on what was Great Britain exiting Greater Europe.
The irony of recording this on April Fool’s Day wasn’t lost on us.
Brexit Fool’s day is every day, these days. Our resident classicist Sam even managed to squeeze in Juvenal’s Satire VI, and even though the reference was in regard to another April Fool’s – Facebook regulation, haha – Quis Custodiet Ipsos Custodes might just as well mean “who regulates the regulators?”
Ah – wouldn’t that be The Great British Electorate? Well, they have spoken, just over 1,000 days ago. And what they said, means what it means. Fool’s Day and any other day.
After our recording, the Prime Minister finally reached out to the Leader of Her Majesty’s Opposition to figure out how to move forward. Or sideways. Or move at
Most public relations professionals now acknowledge the importance of paid media, alongside earned, shared and owned – PESO. But for earned media to work there …
The post PR and ad-blocking – don’t do it appeared first on Stuart Bruce.
One of the more satisfying aspects of the multidimensional profession otherwise known as public relations is media training. It’s one of the few times when we exchange the seat of power with senior client executives and tell them what to do (or, shall I say, gently suggest what to do?). Media training is equal parts art and science and when practiced to perfection will end up with key client quotes and messages finding their way into articles and highlighted on cable interviews or, in rare cases, actually used as the headline by a leading business publication.
Sometimes, though, the best laid plans of mice and men (and media training) can go awry.
Case in point: The end results of the obviously botched media training of Chinese telecommunications giant, Huawei by the fine folks at Burson Cohn & Wolfe (BCW).
As you’ll read in Clay Chandler’s column, BCW (which just
Guest Post by Geoff Livingston
Are you confused or concerned about the coming AI revolution? If so, you’re not the only one.
Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. Should you be thrilled by the coming improvements or terrified that an AI-fueled robot may take your job. Or worse, that AI will end civilization?
After working on Welcome to the Machine: A Primer on AI for Marketers(coming later this year), for almost a year now, I can offer you some quick insights that may help. Here are four questions my peers often ask and some insights.
Will people (e.g. will I) lose my job to AI?
If you are a PR professional, it’s unlikely. AI is not inherently creative, nor is it good at crafting messages. It can help hone
With this episode of The Hobson and Holtz Report, FIR 181, Neville Hobson and Shel Holtz embark on a renewed journey every month with conversation at the intersection of business, communication and technology, just as when they first started out in January 2005.
In this episode for March 2019, H&H discuss these stories:
Print is still a viable communication tool; Raspberry Pi is distributing multiple print magazines
Pandora is the first streaming service to introduce a sonic logo
In the aftermath of the terrorist attack in New Zealand, we find ourselves at a fork in the social media road
The nature of a news story determines the trajectory of its lifespan
Gartner expects AI to assume 80% of all project management tasks by 2030
Companies are now mining your voice to learn more about you for purposes both noble and nefarious
“We can have democracy in this country or we can have great wealth concentrated in the hands of a few, but we cannot have both.“ So the famous US Supreme Court Justice and ‘crusader for social justice’ and breaker-upper of Gilded Age monopolies, Louis D. Brandeis is said to have said, perhaps sometime in the early 1930s.
Today, perhaps the best-known neo-Brandeisian anti-trust advocate is Tim Wu, Columbia law professor, ‘father of net neutrality’ and author of a series of books likening today’s commercial excesses – in particular in the digital space – to the ‘Gilded Age’ of the late 19th and early 20thcenturies.
Of course, it is not really an either-or debate. It’s a complex and convoluted, tangled web of interests and angles, and any claimant of simple solutions has likely got a degree from snake oil university.
Neville discusses an article in The
I’ve read quite a few recent articles in the advertising and marketing trade press suggesting the halo surrounding the magical word “digital” is not only fading, but actually becoming a bit of an albatross.
According to this article in Marketing Week, more and more marketers are disbanding their separate digital departments and teams and folding them into the larger marcom group. Why? Because, just as was the case with social media, digital is no longer perceived as a standalone “thing.” It’s now seen as simply one more channel in the never-ending battle to engage with stakeholder audiences in a holistic way.
And, as the article points out, we all live in a digital world. So let’s move on and get back to calling ourselves marketers and not digital specialists or influencer specialists or CSR specialists, etc. We’re marketers, pure and simple.
This development comes as no surprise to
The February 2019 edition of the Hobson and Holtz Report podcast, aka FIR episode 176, is a show that marks a big milestone for Shel and I.
It’s the 1,000th episode* of a podcast that we began in January 2005.
In addition to recollections of times past and comments from listeners from throughout FIR’s 14-plus-year history, plus special news from Shel about continuity plans, we report on these stories in this episode:
It seems that every new day brings with it another egregious self-inflicted crisis caused by racially and gender-insensitive marketers.
The most recent examples are the truly horrific gaffes committed by Adidas and Gucci, respectively;
How could anyone think this was okay?
“There are somethings that just don’t make sense in life; Adidas celebrating black history month with this shoe is one example”
While the in-house marketing team and agency partners are unquestionably at fault for their lack of social awareness, I think the real genesis of these blunders lies with the designers and engineers.
These are the uber cool and uber insulated types who are constantly trying to come up with the hippest, sleekest and most cutting-edge sneakers, sweaters and widgets.
Having worked with designers and engineers alike, I know they live within their own ivory towers. They obsess over trends, technology and ease-of-use, but are oblivious to the
Giving a voice to the voiceless is a powerful thing to do. Without advocates, those unable to speak up or speak out, for themselves, all too easily become victims of others with more power, The voiceless can be misunderstood, evoke negative feelings and be subject to negative behaviours. New York based Sophie Gamand uses her...
Achieving five stars on Glassdoor for an organization is the equivalent of a restaurant receiving 3 stars from Michelin Guide.
But based on an explosive Wall Street Journal expose, all that glitters at Glassdoor is most certainly NOT gold.
Here’s Peppercomm Partner Deb Brown’s POV. Personally, I’d give it 4.5 stars:
What happens when your entire business model is questioned? That’s what happened to Glassdoor recently when the Wall Street Journal published an investigative report titled, “How Companies Secretly Boost Their Glassdoor Ratings.” That title has to hurt, especially when on its website, Glassdoor states, “Built on the foundation of increasing workplace transparency…”
Employers flood the ranking site with 5-star postings requested from enthusiastic staffers, leading to unusual spikes, a WSJ investigation found.
To be fair to Glassdoor, employees who are upset at their former or current employer are probably more likely to post negative reviews than content employees
Suspicion about the consequences and outcomes of the #10YearChallenge meme on Facebook kicked off discussion in the January episode of “The Hobson & Holtz Report”, aka FIR podcast episode 172.
Is it just a harmless meme? Or is it a surveillance nightmare? Shel and Neville weight in.
Here’s the line-up of all the topics that caught our attention and prompted lively conversation in this episode:
Lost trust in Facebook led to wariness about a user-generated meme.
Adobe is bringing part of “Minority Report” to life.
The Internet of Things was everywhere at CES.
A picture of an egg is the most viewed Instagram post ever. What does that bode for influencer marketing?
Picture what Google will look like if the EU implements Article 11 of the Copyright Directive.
Brands are weighing in on the U.S. government shutdown.
Dan York reports on the web’s growing complexity, Jeff Jarvis’s Facebook screed,