Social Media Update 08.07.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.

          <img class="thumb-image" data-image="https://images.squarespace-cdn.com/content/v1/5821cd7e5016e1bf5d3ebcea/1562158124470-S5XT8SS2PN1H2SF9W7HB/ke17ZwdGBToddI8pDm48kJcHfBI12K3OTLXs86gRdn5Zw-zPPgdn4jUwVcJE1ZvWhcwhEtWJXoshNdA9f1qD7Xj1nVWs2aaTtWBneO2WM-slO2b2sjTAZtpKfeUSv3uCPSDw80HFiynn_uy21rWezg/Screen%2BShot%2B2019-07-03%2Bat%2B8.43.35%2BAM.jpg" data-image-dimensions="294x228" data-image-focal-point="0.5,0.5" alt="Screen+Shot+2019-07-03+at+8.43.35+AM.jpg" data-load="false" data-image-id="5d1ca42c4ef9a0000108892c" data-type="image" src="https://images.squarespace-cdn.com/content/v1/5821cd7e5016e1bf5d3ebcea/1562158124470-S5XT8SS2PN1H2SF9W7HB/ke17ZwdGBToddI8pDm48kJcHfBI12K3OTLXs86gRdn5Zw-zPPgdn4jUwVcJE1ZvWhcwhEtWJXoshNdA9f1qD7Xj1nVWs2aaTtWBneO2WM-slO2b2sjTAZtpKfeUSv3uCPSDw80HFiynn_uy21rWezg/Screen%2BShot%2B2019-07-03%2Bat%2B8.43.35%2BAM.jpg?format=1000w" />

Love the Numbers

Buried deep in PR firm Edelman’s recent In Brands we Trust? report is this small chart that looks at the “most effective channel sequences for earning trust in a brand message among non-customers.” Since earlier in the report Edelman’s research finds only one in three people are sure they can trust brands to do what is right for society, selecting the right channel for trust building is . Edelman recommends leading with peer, amplifying with owned, social and paid. Notable by its absence—what public relations professionals call ‘earned’ media (such as media interviews, op-eds, media tours, blogger relations, investor relations and an endless stream of news releases.)

Twitter

Twitter is striding a very fine line as it intends to Continue reading "Social Media Update 08.07.19"

Social Media Update 27.05.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

          <img class="thumb-image" data-image="https://images.squarespace-cdn.com/content/v1/5821cd7e5016e1bf5d3ebcea/1558623519282-R6L19FIYG80ZFB49FMKG/ke17ZwdGBToddI8pDm48kFDJpSyrzHgPnqsNOFXSTrdZw-zPPgdn4jUwVcJE1ZvWQUxwkmyExglNqGp0IvTJZUJFbgE-7XRK3dMEBRBhUpzB4z0gwqNzj4TrCm9FCLiCoVfQ0XdnMIR0uKrOQhkjeHok3UHclLEO0-5u77m1oo4/Screen+Shot+2019-05-23+at+10.56.23+AM.png" data-image-dimensions="589x319" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-05-23 at 10.56.23 AM.png" data-load="false" data-image-id="5ce6b51fe79c7097af70239e" data-type="image" src="https://images.squarespace-cdn.com/content/v1/5821cd7e5016e1bf5d3ebcea/1558623519282-R6L19FIYG80ZFB49FMKG/ke17ZwdGBToddI8pDm48kFDJpSyrzHgPnqsNOFXSTrdZw-zPPgdn4jUwVcJE1ZvWQUxwkmyExglNqGp0IvTJZUJFbgE-7XRK3dMEBRBhUpzB4z0gwqNzj4TrCm9FCLiCoVfQ0XdnMIR0uKrOQhkjeHok3UHclLEO0-5u77m1oo4/Screen+Shot+2019-05-23+at+10.56.23+AM.png?format=1000w" />

Another Pew Research Center study released May 2, 2019 proves again that Millennials are technology usage leaders and early adopters, although older generations also “embrace digital life.” When it comes to social media use “the vast majority of Millennials (85%) say they use social media . . . (and) significantly larger shares of Millennials have adopted relatively new platforms such as Instagram (52%) and Snapchat (47%) than older generations have.” The Pew report goes on to say, however, that “there has also been significant growth in tech adoption in recent years among older generations – particularly Gen Xers and Baby Boomers.”

TikTok

The upstart video app TikTok will likely be launching a music streaming app called ByteDance that would be a Spotify Continue reading "Social Media Update 27.05.19"

Social Media Update 13.05.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

(Having missed my post last week due to travelling in Israel for two weeks, this post will be a simplified summary of major social media platform updates since April 29, 2019. Back to the normal post format next week.)

          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5cd96127b208fcf524d7fdbd/1557750063078/Screen+Shot+2019-05-13+at+8.20.32+AM.png" data-image-dimensions="569x573" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-05-13 at 8.20.32 AM.png" data-load="false" data-image-id="5cd96127b208fcf524d7fdbd" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5cd96127b208fcf524d7fdbd/1557750063078/Screen+Shot+2019-05-13+at+8.20.32+AM.png?format=1000w" />

Love the Numbers

What Instagram gains, Facebook loses! Marketers are going to increase Instagram organic activities (as opposed to advertising), while Social Media Examiner’s 2019 Social Media Marketing Industry Report at the same time reports “that 10% of marketers indicated they'll be decreasing their organic marketing on Facebook. This is greater than for any other platform.”

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Facebook

Facebook ‘F8 Conference’ highlights (from Mashable):

  1. “Facebook redesigns mobile app and desktop site around Stories, Groups, and events”

  2. “Facebook is currently testing a Continue reading "Social Media Update 13.05.19"

Social Media Update 22.04.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5cb87b1f53450a613c97441f/1555594019964/Screen+Shot+2019-04-18+at+9.26.44+AM.png" data-image-dimensions="789x332" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-04-18 at 9.26.44 AM.png" data-load="false" data-image-id="5cb87b1f53450a613c97441f" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5cb87b1f53450a613c97441f/1555594019964/Screen+Shot+2019-04-18+at+9.26.44+AM.png?format=1000w" />

Love the Numbers

Distil Networks published its 2019 Bad Bot Report last week that looks at the current state of automated web traffic, both good and bad. “Legitimate bot traffic (like, for example, the scrapers travel sites use to identify flight deals) as well as ill-intentioned bots (like those used to conduct denial-of-service attacks)” are compared in the report. One of the most startling findings, from my perspective anyway, is that most bad bot traffic originates in the United States not Russia as most people assume.

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Facebook

The Verge is reporting that app researcher Jane Manchun Wong has discovered Facebook testing “a radically redesigned interface for its app, which sees the News Feed and Stories feature combined into a single feed Continue reading "Social Media Update 22.04.19"

Social Media Update 08.04.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5ca36fc9ec212dc37f0e5561/1554214863771/Screen+Shot+2019-04-02+at+10.17.26+AM.png" data-image-dimensions="568x868" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-04-02 at 10.17.26 AM.png" data-load="false" data-image-id="5ca36fc9ec212dc37f0e5561" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5ca36fc9ec212dc37f0e5561/1554214863771/Screen+Shot+2019-04-02+at+10.17.26+AM.png?format=1000w" />

Love the Numbers

Well, there you have it. According to the USC Annenberg Center for Public Relations report ‘PR: Tech, The Future of Technology in Communication’ CEOs believe that the most valuable resources for their organizations in the future will be shared (social and online influencers) and owned (original content distributed through company channels) media — at 74% combined — with earned (media relations) and paid media (advertising) at a woeful 26% combined.

Snapchat

Snapchat owned last week! First it added a location Bitmoji avatar check-in feature called ‘Status’ — “an option to share to the Snap  Map a Bitmoji depicting what you’re up to at a certain place. You could show your little avatar playing video games, watching TV, asking Continue reading "Social Media Update 08.04.19"

Social Web Update 01.04.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

Two charts this week since the dev teams at all but a couple of social media platforms appear to have taken the week off.

          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9cda771905f48461b98f36/1553783420095/Screen+Shot+2019-03-28+at+10.29.42+AM.png" data-image-dimensions="1212x678" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-28 at 10.29.42 AM.png" data-load="false" data-image-id="5c9cda771905f48461b98f36" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9cda771905f48461b98f36/1553783420095/Screen+Shot+2019-03-28+at+10.29.42+AM.png?format=1000w" />























          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9d3dabe2c483ba9c0b81a4/1553808817955/Screen+Shot+2019-03-28+at+5.31.40+PM.png" data-image-dimensions="1199x595" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-28 at 5.31.40 PM.png" data-load="false" data-image-id="5c9d3dabe2c483ba9c0b81a4" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9d3dabe2c483ba9c0b81a4/1553808817955/Screen+Shot+2019-03-28+at+5.31.40+PM.png?format=1000w" />

Love the Numbers

Two things stand out from the report from which these two charts are taken and which was released last week from HypeAuditor on ‘The State of Influencer Marketing 2019’: A significant percentage of influencer accounts (between 40-70%) can be considered inauthentic; The most authentic — or fraud free — influencers are nanoinfluencers; that is, people with between 1,000 - 5,000 followers. Elsewhere in the study the nanoinfluncer sector is also shown to have the most rapid growth rate in followers . . . maybe because we trust them more? ***********************************

Instagram

Instagram is testing a video play feature Continue reading "Social Web Update 01.04.19"

Social Web Update 25.03.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




Screen Shot 2019-03-21 at 9.29.40 AM.png

Love the Numbers

Heading for the C-suite at an advertising or PR agency? Here’s what you can expect to make according to PR and creative agency consulting firm Gould+Partners in its recently published PR industry annual survey report: The Trusted Authority in PR Industry Trends and Best Practices.

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Messenger

Similar to a feature in WhatsApp, Messenger users now have “the ability to quote and reply to specific messages in a conversation . . . The feature comes as an expansion of the company’s existing reaction emoji. Now, when you hold down on an individual message, in addition to simply adding a reaction, you’ll be able to reply with a new ‘reply’ button, which will attach a quoted version of the original message to your response.” 

Facebook

After pressure form social action organizations, Facebook will now prevented targeted discrimination by advertisers on its platform. According to a report in Mashable “(T)he company Continue reading "Social Web Update 25.03.19"

Social Web Update 18.03.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c81140a0d929761affcb430/1551963151989/Screen+Shot+2019-03-07+at+7.25.28+AM.png" data-image-dimensions="627x606" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-07 at 7.25.28 AM.png" data-load="false" data-image-id="5c81140a0d929761affcb430" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c81140a0d929761affcb430/1551963151989/Screen+Shot+2019-03-07+at+7.25.28+AM.png?format=1000w" />

Love the Numbers

The year 2018 belonged to podcasting, with all the variables in this survey from Edison Research called ‘‘The Infinite Dial 2019’ evidencing significant growth. “This is a watershed moment for podcasting—a true milestone. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has firmly crossed into the mainstream,” noted Tom Webster, Senior Vice President at Edison Research. 

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Facebook

Facebook pushed out a ’Gaming’ tab in the mobile app’s main navigation last week. “The goal with the new addition”, says TechCrunch’s Sara Perez, “ is to help people more easily find games, streamers and gaming groups they follow, as well as discover new content, based on their interests.” Continue reading "Social Web Update 18.03.19"

Social Web Update 11.03.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c8048397817f799c0dcbbbd/1551910985120/Screen+Shot+2019-03-06+at+5.21.39+PM.png" data-image-dimensions="851x470" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-06 at 5.21.39 PM.png" data-load="false" data-image-id="5c8048397817f799c0dcbbbd" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c8048397817f799c0dcbbbd/1551910985120/Screen+Shot+2019-03-06+at+5.21.39+PM.png?format=1000w" />

Love the Numbers

Facebook’s reputation continues to take it on the chin for reasons that are common knowledge, including security breaches, the Cambridge Analytica scandal, facilitating the spread of misinformation during elections and concerns about privacy protection. Which may explain Mark Zuckerberg’s release last Wednesday of what is being called a “privacy-focused vision for social networking.”

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Facebook

Facebook inaugurated a new separate section for ‘memorialized accounts’ called ‘Tributes’ on which people can share their memories of someone who has died. As Mashable explains “When an owner of a Facebook account dies, the social network often turns it into a ‘memorialized account’, a special type of profile which can only be moderated by the so called ‘legacy accounts,’ had Continue reading "Social Web Update 11.03.19"

Social Web Update 25.02.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c6da4ee6e9a7f174a1acff9/1550689524677/Screen+Shot+2019-02-20+at+2.04.19+PM.png" data-image-dimensions="443x393" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-02-20 at 2.04.19 PM.png" data-load="false" data-image-id="5c6da4ee6e9a7f174a1acff9" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c6da4ee6e9a7f174a1acff9/1550689524677/Screen+Shot+2019-02-20+at+2.04.19+PM.png?format=1000w" />

Love the Numbers

For the first time, digital ad spending is outstripping ad spending on traditional media. And the gap is expected to widen according to a February 2019 study by eMarketer thanks largely to expenditures on Facebook and Google. Only four years ago, “digital advertising was just half the size of the “traditional” ad industry four years ago in 2015” says Kurt Wagner at Recode which reported on the study.

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Instagram

It’s just a test, but according to Natt Garun at The Verge app researcher Jane Manchun Wong has uncovered an experiment on Instagram with adding a donation sticker for its Stories feature “The feature seems similar to what Facebook offers with its fundraising and donation tools for charity or Continue reading "Social Web Update 25.02.19"

Social Web Update 11.02.19


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c5d75731905f45535b2c0b7/1549628793867/Screen+Shot+2019-02-08+at+7.26.06+AM.png" data-image-dimensions="837x579" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-02-08 at 7.26.06 AM.png" data-load="false" data-image-id="5c5d75731905f45535b2c0b7" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c5d75731905f45535b2c0b7/1549628793867/Screen+Shot+2019-02-08+at+7.26.06+AM.png?format=1000w" />

Love the Numbers

According to Crimson Hexagon’s 2019 US Consumer Trends Report, streaming services are trouncing cable. And what genres are people most keen on streaming? Documentaries are by far the most popular. And the least appealing? Romances — take that Outlander!

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Periscope

Remember Periscope, Twitter’s live video app? Not to be outdone by Instagram and Snapchat in offering live-streaming, “Periscope is rolling out a new feature . . . that allows up to three guests join a live stream from their phones. It's the first time the live-streaming app has supported a group feature, and though it's audio-only for now, the service says it plans to add group video in the near future.”

YouTube

TechCrunch is saying YouTube Continue reading "Social Web Update 11.02.19"

The 2018-2019 State of Digital Transformation


This post is by Brian Solis from Brian Solis


Click here to view on the original site: Original Post




I’m proud to announce the availability of The 2018-2019 State of Digital Transformation report. Now in its fifth year, our annual “State of Digital Transformation” research continues to document the constantly evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, our research aims to capture the shifts and trends that are shaping modern digital transformation. In 2018, strategic digital transformation is only becoming more pervasive moving beyond IT to impact competitiveness throughout the organization. Budgets are soaring. The list of disruptive technologies on the radar of stakeholders is expanding. Ownership is moving to the C-Suite and managed by cross-functional, collaborative groups. Customer experience (CX) continues to lead digital transformation investments, but as we observed in 2017, employee experience and organizational culture are also rising in importance to empower and accelerate change, growth, and innovation. This year, it’s clear that digital transformation is
Continue reading "The 2018-2019 State of Digital Transformation"

Social Web Update 24.12.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c18e8e9352f539a97fa9b0b/1545136367398/Screen+Shot+2018-12-18+at+7.31.36+AM.png" data-image-dimensions="818x447" data-image-focal-point="0.5,0.5" alt="Screen Shot 2018-12-18 at 7.31.36 AM.png" data-load="false" data-image-id="5c18e8e9352f539a97fa9b0b" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c18e8e9352f539a97fa9b0b/1545136367398/Screen+Shot+2018-12-18+at+7.31.36+AM.png?format=1000w" />

Love the Numbers

Statista: The Statistics Portal reported in November that revenue in Canada’s social media advertising segment amounts to US$2,279m in 2018, and that “revenue is expected to show an annual growth rate (CAGR 2018-2023) of 20.8%, resulting in a market volume of US$5,872m by 2023.”

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Facebook

A couple of Facebook announcements on the weekend of December 15th undermined my claim to rigorous curation artistry. I missed the “addition of a web browser, plus some of Messenger’s Instant Games like Battleship, Draw Something, Sudoku and Words With Friends” to Facebook’s smart display video chat screen called Portal (which isn’t setting sales records as yet). Nick Statt at The Verge commented that the new web browser “opens up Continue reading "Social Web Update 24.12.18"

Social Web Update 17.12.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-12-11 at 11.26.10 AM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0fe592b8a045312effdd19/1544545688823/Screen+Shot+2018-12-11+at+11.26.10+AM.png" data-image-dimensions="290x435" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5c0fe592b8a045312effdd19" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0fe592b8a045312effdd19/1544545688823/Screen+Shot+2018-12-11+at+11.26.10+AM.png?format=1000w" />

Love the Numbers

No argument now: “Social media’s small edge over print emerged after years of steady declines in newspaper circulation and modest increases in the portion of Americans who use social media, according to a Pew Research Center survey conducted earlier this year.” Although declining as a source of news in recent years, television is still the most popular platform for news consumption, with local TV (37%) beating out cable TV news (30%) and national evening network news shows (25%).

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Instagram

Voice messaging is coming to Instagram Direct, allowing “users to send each other audio messages up to one minute long in private and group chats . The VergE points out that “Voice messages are quickly becoming Continue reading "Social Web Update 17.12.18"

Social Web Update 10.12.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-12-05 at 2.12.22 PM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0a75de352f5339d21f6000/1544189411838/Screen+Shot+2018-12-05+at+2.12.22+PM.png" data-image-dimensions="643x361" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5c0a75de352f5339d21f6000" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0a75de352f5339d21f6000/1544189411838/Screen+Shot+2018-12-05+at+2.12.22+PM.png?format=1000w" />

Love the Numbers

Hootsuite’s Social Media Trends 2019 points to the “storifying” of social as one of the trends to watch in the coming year as people look for more personalized experiences than on the standard social platform and messaging news feeds. So far, WhatsApp is the ‘stories’ winner, but Instagram isn’t far behind.

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Tumblr

The big news last week was Tumblr’s announcement it will no longer allow “adult content, including explicit sexual content and nudity (with some exceptions)”, in the interest it says of being “a safe place for creative expression, self-discovery, and a deep sense of community.” When it comes to child pornography of course this makes sense. But some have pointed out that its sexual content had Continue reading "Social Web Update 10.12.18"

Social Web Update 03.12.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-11-29 at 6.04.53 AM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bffc98f70a6addcd6cdb8b3/1543489941620/Screen+Shot+2018-11-29+at+6.04.53+AM.png" data-image-dimensions="431x328" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5bffc98f70a6addcd6cdb8b3" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bffc98f70a6addcd6cdb8b3/1543489941620/Screen+Shot+2018-11-29+at+6.04.53+AM.png?format=1000w" />

Love the Numbers

All the unease about teens becoming alienated and lonely as a consequence of their addiction to social media, may just be so much wasted handwringing. The kids are on balance okay according to a Pew research study released last week. The research found that “teens credit online platforms like Instagram, Snapchat and Facebook with strengthening friendships (81 percent), letting them interact with a more diverse group (69 percent), and feeling as if they’ll have support during tough times (68 percent).” On the flip side, they do admit to “feeling overwhelmed by all of the drama (45 percent), pressure to only post what makes them look good (43 percent), and pressure to post content that gets lots of likes Continue reading "Social Web Update 03.12.18"

Social Web Update 26.11.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-11-21 at 6.52.40 AM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bf547281ae6cf01e1820961/1542801198331/Screen+Shot+2018-11-21+at+6.52.40+AM.png" data-image-dimensions="838x292" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5bf547281ae6cf01e1820961" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bf547281ae6cf01e1820961/1542801198331/Screen+Shot+2018-11-21+at+6.52.40+AM.png?format=1000w" />

Love the Numbers

A poll conducted by SurveyMonkey for "Axios on HBO” concludes that U.S. adults still prefer to communicate in person rather than in digital formats. Maybe that’s what they say when asked. But reported preference and actual behavior are two different matters. And a preference for in-person communication doesn’t mean a choice favoring human interaction . Just take a look at people traveling on transit or walking down the street and notice how many even look up from their smartphones at the world around them.

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Facebook

Facebook appears to have added a “tool that prompts users to comment on live video using algorithmically-generated text or emoji. The text, similar to that used in Google’s Gmail, attempts to Continue reading "Social Web Update 26.11.18"

Social Web Update 12.11.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-11-06 at 5.10.36 PM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5be211834fa51a30be4dce9b/1541542283626/Screen+Shot+2018-11-06+at+5.10.36+PM.png" data-image-dimensions="285x384" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5be211834fa51a30be4dce9b" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5be211834fa51a30be4dce9b/1541542283626/Screen+Shot+2018-11-06+at+5.10.36+PM.png?format=1000w" />

Love the Numbers

So here’s the bad news for the major social media platforms from Recode . . . “Facebook, Twitter and Snapchat are no longer adding new users in the United States. Facebook’s daily user base has been the same for the past three quarters. Twitter and Snapchat have both lost users in the U.S. or North America, respectively, in back-to-back quarters.” And because the North American market generates more advertising revenue per user by far than other parts of the world  “these companies need to figure out other ways to grow their advertising businesses.”

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Snapchat

A long time complaint about Snapchat is the stinginess of the user data provided to advertisers. Perhaps seeing the numbers above, last week Snapchat Continue reading "Social Web Update 12.11.18"

Social Web Update 05.11.18


This post is by from Boyd Neil


Click here to view on the original site: Original Post




My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

LOVE THE NUMBERS

I wasn’t able to find a useful chart to post this week, but numbers are still always around us. The public relations profession’s leading publication — The Holmes Report — published a story this week on the U.K.’s Public Relations and Communications Association’s secondDigital PR and Communications Report’ (Bad form though — no link to the actual report, and I can only find a summary of it on the PRCA’s website.) One interesting finding from the study about who ‘owns’ social among British marketing and communications roles:
The Public Relations and Communications Association's (PRCA) sixth annual Digital PR and Communications Report, produced in partnership with Ginger Research, found a 12% rise in ownership of Continue reading "Social Web Update 05.11.18"

Social Web Update 29.10.28


This post is by from Boyd Neil


Click here to view on the original site: Original Post




My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-10-26 at 6.47.31 AM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bd5b12b4785d302729becb5/1540731184819/Screen+Shot+2018-10-26+at+6.47.31+AM.png" data-image-dimensions="481x271" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5bd5b12b4785d302729becb5" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5bd5b12b4785d302729becb5/1540731184819/Screen+Shot+2018-10-26+at+6.47.31+AM.png?format=1000w" />

Love The Numbers

Instagram has displaced Snapchat by a slim margin as the preferred platform among all teens according to Piper Jaffray’s ‘Taking Stock With Teens’ Fall survey of 8,600 U.S. teens between the ages of 14—18. For other takeaways about teen behaviour and purchasing patterns (e.g. Nike still tops in sportswear and streetwear, 1990s logo brands gaining momentum, and European luxury brands “seeing an uptick”) PJ’s infographic gives a free summary.

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Messenger

Messenger was revamped last week to simplify the user’s experience by removing some of the clutter, according to 9to5 Mac: “Messenger 4 has simplified its navigation, revamping the entire bottom tab menu. It starts with one-to-one and group conversations, which are now combined into a Continue reading "Social Web Update 29.10.28"