FIR 182: Hot Bee Action


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Beesexual
The April 2019 episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics:
  • How China is shaping the future of shopping — it’s online, social, and highly appealing to Gen Z
  • Media coverage of local news is evaporating. Should business pick up the slack?
  • Customer reviews are the new content marketing, says Jay Baer
  • Movements mean more than brand purpose. Just look at Pornhub’s new movement to save the bees.
  • The UK government has added 12,000 pieces of information to Google Assistant and Amazon’s Alexa
  • When you think of Augmented Reality, do you think of audio? You should.
  • Dan York reports on MindNode 6, WordPress 5.2, Pocket, Minnesota’s “Right to Repair” legislation, and Mozilla’s move away from IRC.
Special thanks to Jay Moonah for the opening and closing music.
FIR 182

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SDF Podcast 27: When April Fool’s meets Groundhog Day


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Brexit
So this is the episode when the three stooges of the SmallDataForum were meant to reflect wistfully on what was Great Britain exiting Greater Europe. The irony of recording this on April Fool’s Day wasn’t lost on us. Brexit Fool’s day is every day, these days. Our resident classicist Sam even managed to squeeze in Juvenal’s Satire VI, and even though the reference was in regard to another April Fool’s – Facebook regulation, haha – Quis Custodiet Ipsos Custodes might just as well mean “who regulates the regulators?” Ah – wouldn’t that be The Great British Electorate? Well, they have spoken, just over 1,000 days ago. And what they said, means what it means. Fool’s Day and any other day. After our recording, the Prime Minister finally reached out to the Leader of Her Majesty’s Opposition to figure out how to move forward. Or sideways. Or move at
Infinity
Cybersecurity
Thomas Stoeckle
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FIR 181: Some decisions to consider about social media


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With this episode of The Hobson and Holtz Report, FIR 181, Neville Hobson and Shel Holtz embark on a renewed journey every month with conversation at the intersection of business, communication and technology, just as when they first started out in January 2005. In this episode for March 2019, H&H discuss these stories:
  • Print is still a viable communication tool; Raspberry Pi is distributing multiple print magazines
  • Pandora is the first streaming service to introduce a sonic logo
  • In the aftermath of the terrorist attack in New Zealand, we find ourselves at a fork in the social media road
  • The nature of a news story determines the trajectory of its lifespan
  • Gartner expects AI to assume 80% of all project management tasks by 2030
  • Companies are now mining your voice to learn more about you for purposes both noble and nefarious
  • Facebook just won’t change even though the
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Technology Makes Us Lazy Communicators


This post is by Guest Contributor from Shonali Burke Consulting


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technologyGuest Post by Matt LaCasse When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point.
There are as many different angles to take on that topic as there are grains of sand on the beach.
In this post from last May by John Friedman, he wrote about a job where he traveled across North America to discover a company had lost the plot of what it was doing. I won’t spoil the story or post for you, but suffice it to say that the company had lost focus of what it was they were in the business of actually doing. That speaks very strongly to me at this point in my life right now as I’m taking on
Matt LaCasse
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The fork in the road for social media and our society


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Christchurch social media
The horror from Christchurch, New Zealand, that exploded across newspaper pages and television, computer and smartphone screens this weekend captured imaginations in ways that no one could possibly have imagined beforehand. The fact that one individual armed with a semi-automatic rifle could visit such an outrage upon people worshipping in a place of religion isn’t the worst of it, awful and distressing though this event is with at least 50 people shot dead and scores wounded, some in critical condition. After all, we’re used to seeing and hearing about such mass shootings in America all the time. And it’s not because it happened in a country like New Zealand, a place many call a paradise on Earth. A place of rich beauty and a largely unspoiled natural environment. A place many of us in the UK see as made up of kinfolk, people with historic links to us, today
Facebook video
Mass murder for the Internet
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Communication at the Speed of Technology


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technologyGuest Post by Gloria Bell Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. (Sorry! Maybe next time!) What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate. In less than 30 years, we went from two basic options – slow (mail) or faster (telephone) to a multitude of methods to get a message from one place to another, literally at the speed of technology. Recently, I had a discussion with a young person that made me stop and think about the ways communication has changed and whether or not these changes are always good. This young person had slid on some ice and hit a parked car. Fortunately
gloria bell
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Near futures at scale


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On March 9, a technology trends report was published that is breathtaking in in scope and scale. Comprising a PDF of more than 380 pages, the 2019 Tech Trends Report from the Future Today Institute covers hundreds of trends in areas ranging from artificial intelligence and advanced robotics, to home automation and the Internet of Things, to workplace and learning technologies, smart cities and much more. As the publisher describes it:
This report is intentionally broad and robust. We have included a list of adjacent uncertainties, a detailed analysis of 315 tech trends, a collection of weak signals for 2020, and more than four dozen scenarios describing plausible near futures. Do not try to read it in one sitting. Begin with the Executive Summary and Keywords, then review the top tech trends listed for your industry.
Some good advice here. I started reading it yesterday, quickly realising that this is
Key Takeaways
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SDF Podcast 26: To regulate, or not to regulate, that is the question…


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“We can have democracy in this country or we can have great wealth concentrated in the hands of a few, but we cannot have both.“ So the famous US Supreme Court Justice and ‘crusader for social justice’ and breaker-upper of Gilded Age monopolies, Louis D. Brandeis is said to have said, perhaps sometime in the early 1930s. Today, perhaps the best-known neo-Brandeisian anti-trust advocate is Tim Wu, Columbia law professor, ‘father of net neutrality’ and author of a series of books likening today’s commercial excesses – in particular in the digital space – to the ‘Gilded Age’ of the late 19th and early 20thcenturies. Of course, it is not really an either-or debate. It’s a complex and convoluted, tangled web of interests and angles, and any claimant of simple solutions has likely got a degree from snake oil university. Neville discusses an article in The
GDPR
Facebook
Shoshana Zuboff’s thesis of surveillance capitalism
Led by Donkeys
Thomas Stoeckle
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FIR 176: Our 1,000th episode is hefty but good


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FIR 1000
The February 2019 edition of the Hobson and Holtz Report podcast, aka FIR episode 176, is a show that marks a big milestone for Shel and I. It’s the 1,000th episode* of a podcast that we began in January 2005. In addition to recollections of times past and comments from listeners from throughout FIR’s 14-plus-year history, plus special news from Shel about continuity plans, we report on these stories in this episode: Special thanks to Jay Moonah for the
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A shout-out to Samsung for great customer service


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Galaxy S8 photo from Mozfest 2018
I’m a big fan of Samsung‘s products especially their Galaxy series of smartphones. My first Samsung smartphone was a Galaxy S3 in 2012. That was followed by an S4 and then an S6. I’m now on a Galaxy S8. The next one might be an S10 as it looks like I’m an even-number kind of Galaxy user, if I go for another Samsung model again. Which, by the way, is not a guarantee with the likes of Huawei and other emerging manufacturers offering leading-edge tech and compelling user experiences often at far less cost than premium brands like Samsung (and Apple). I bought my S8 new in April 2018 – a year after its launch – from a reseller on the UK Amazon Marketplace. It was a great deal: almost half the list price for a new phone that was factory-unlocked to work on any network in Europe. And
s8description
Galaxy S8 Italian translate
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For Immediate Release 172: The double-edged sword of a Facebook meme


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Suspicion about the consequences and outcomes of the #10YearChallenge meme on Facebook kicked off discussion in the January episode of “The Hobson & Holtz Report”, aka FIR podcast episode 172. Is it just a harmless meme? Or is it a surveillance nightmare? Shel and Neville weight in. Here’s the line-up of all the topics that caught our attention and prompted lively conversation in this episode:
  • Lost trust in Facebook led to wariness about a user-generated meme.
  • Adobe is bringing part of “Minority Report” to life.
  • The Internet of Things was everywhere at CES.
  • A picture of an egg is the most viewed Instagram post ever. What does that bode for influencer marketing?
  • Picture what Google will look like if the EU implements Article 11 of the Copyright Directive.
  • Brands are weighing in on the U.S. government shutdown.
  • Dan York reports on the web’s growing complexity, Jeff Jarvis’s Facebook screed,
    FIR 172
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For Immediate Release 168: The Facebook dilemma


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Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include…
  • The passing of PR fixture Jack O’Dwyer
  • Marketers are turning their attention to messaging apps
  • Not everyone is free to leave Facebook, even if they want to
  • The death of keywords (or is it?) as audiences become key to targeting in search
  • Rising Instagram stars post fake sponsored posts to get brands’ attention
  • What we learned about GDPR in 2018
  • Research reveals how journalists can rebuild trust in media; could it work in business?
  • Dan York reports on the Quora data breach, rural connectivity, free (for now) LinkedIn Learning courses, more on Facebook’s woes, Slack banning users with links to Iran, and a new podcast all-in-one mixing desk.
Special thanks to Jay Moonah for the opening and closing music. Links from this month’s episode:

For Immediate Release 164: BA flummoxed by cyberflashing


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British Airways In the November episode of “The Hobson & Holtz Report,” aka FIR 164, Neville Hobson and Shel Holtz reviewed these stories:
  • British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were
  • With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers
  • By 2022, most of the skills required for employability will be soft skills
  • The length of YouTube videos people will watch on their phones continues to increase
  • Gen Z uses text and chat more than any other generation, but how do they feel about new technologies?
  • Fake videos have entered the political space; can business be far behind? But new apps can help identify fakes
  • Dan York reports on Facebook’s new Lasso app, a Google outage, and “signed exchange”
Special thanks to Jay Moonah for the opening and closing music. Links from this month’s episode

Emerging tech: Your bookmark for 2019


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Data has a better idea “We know from human history that developments in technologies over the centuries, ranging from the Industrial Revolution through to the invention of the automobile, then airplanes and so forth, the landscape of progress is littered with human casualties. People die because of these things being tested.” A provocative statement, the first thing you hear in episode 1 in the third season of the Digital Download podcast that I did with host Paul Sutton last month in which we discussed emerging technologies and communications and what’s predicted to hit the mainstream within the next two to three years. That statement was intended to sharpen focus on the dilemmas confronting all of us when we want to try something new or radically different to advance our knowledge, our well-bring, our development, where there are risks in doing so. It’s an extreme example of risk and consequence on the journey to that
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For Immediate Release 155: Did neglect kill SlideShare?


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slideshare-tombstone For the September episode of the monthly Hobson & Holtz Report podcast, aka FIR 155, I was the solo host with Shel away. Doing the show like this reminded me of the old days of FIR when Shel and I recorded a weekly show for over ten years, where one of us would typically do it all solo if the other was away. This was one of those times! Anyway, you have a show to listen to so here’s what’s in this month’s H&H Report: In his Tech
FIR155graphic
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SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels


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monitor Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode’s show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, and one can only wonder what Simon would make of the world now, 47 years on from his famous statement. Sam doesn’t quite see the crisis of attention that brands often lament. But quality and controllability matter more than ever, and producers of content – especially the advertising and media industries – need to up their game to stay relevant. Users control their online experience through ad blockers
WTF
Thomas Stoeckle
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For Immediate Release 152: LOL (TM)


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Febreze Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included…
  • P&G is attempting to trademark common Internet acronyms, including LOL.
  • Texting has become a common tool in political campaigns. Will it find its way into marketing?
  • Gen Zers will outnumber Millennials within a year. There are implications for communicators.
  • Should your company be on IGTV?
  • A look at vanished technologies from Gartner’s 2017 hypecycle of emerging technologies.
  • Engagement on Facebook is plummeting.
Special thanks to Jay Moonah for the opening and closing music.

Listen Now

(Or download the MP3 file) Links from this episode:

SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust: the EU’s long game


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Show notes for this episode written by Thomas Stoeckle. “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?” A recent opinion piece on AdExchanger discussed the connection between Google’s $5bn antitrust fine, and the enforcement of fines for GDPR non-compliance. Europe is committed to taking a stand against corporations when it comes to privacy rights of consumers, intellectual property rights of content producers (although the planned law is controversial), and anti-competitive market positions. But there is potential tension between the goal of harmonizing privacy law across EU member states, and implementation and
Thomas Stoeckle
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For Immediate Release 147: Tell Me a (Facebook) Story


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Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics:
  • Starbucks and plastic straws (listener comment from Kris Gallagher)
  • British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’
  • Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media?
  • Whatever the EU does about copyright laws, expect it to change social media globally
  • Chatrooms come out of closed beta at Reddit
  • Facebook has suspended Crimson Hexagon from accessing data while it investigates how that data is being used
  • New buyers of smart speakers want to reduce the amount of time they spend looking at screens
Also, Gini Dietrich shares her thoughts on companies shrugging off the “E” in the PESO model she helped develop, Dan York has his Tech Report, and more. Special thanks to 
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For Immediate Release 143: Fired by mistake by an AI


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Neville Hobson joined FIR host Shel Holtz for the June edition of “The Hobson & Holtz Report” and conversation about these topics:
  • An employee was mistakenly fired by an AI system and managers stood by powerless to correct the mistake. Was AI really to blame?
  • IBM has introduced an AI designed for debate, which could mean there’s finally an unbiased devil’s advocate to point out the flaws in your business plan.
  • There is no minimizing the threat to the Internet posed by the draconian copyright restrictions the European Parliament could vote into law as early as the first week of July.
  • A couple of PRSA members are proposing an overhaul of ethics rules to make sure they apply to the group’s executive board (and making their case hasn’t been easy).
  • The World Cup is using a Video Assisted Referee, which would have applications far beyond sports.
  • Facebook is testing paid monthly
    FIR 143 The Hobson & Holtz Report
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